Jeff Werner, Field Holding, is an Angel Investor talking about Who invests in StartUps. Who are the investors? Why do they invest? What are they called at what stages of investment?, and define the types of investors. Friends and Family – Invest to support friends and family in their missions Independent or individual angel investors – Usually has an affinity for the business mission. Looking for returns on the investment (ROI) Angel groups (clubs) – Collectively look to support a company and their mission. ROI Angel Funds – Invests group funds for a ROI and supports the mission Venture Capital (VC) – Adds additional resources to support company success. ROI for their investors. Corporate Venture Capital – To add to existing business lines, products, services. Value add for the current company. Synergies that add to the efficiencies of the business and/or ROI for shareholders Public – non-accredited via Equity Crowdfunding – Affinity for the business. Hoping/aiming for an ROI

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